Defining Our Agency Culture
In the start of 2023, we made a pledge to refine how we do things so that we can break the status quo and do what we love to do without costing our wellbeing. After a year of working towards becoming a wellness-first workplace, we recognise that we need to be clearer and firm on our values and approach in order for us to constantly design solid strategies and creative content.
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Working in social media means I am no stranger to the black hole of news feeds and the never-ending urge to check your phone for messages every 2 minutes. So when I caught myself going on and off different apps without a clear intention, I knew I had to take a step back and reevaluate how I use technology and the internet for my own benefit. Here are a few things that I’ve tried.
As the recent years have unfolded, we have seen a change in consumer behaviour and as a result, we have also seen a rise in businesses that have taken up the responsibility to use their brand as a force of good. Brands and businesses alike are now required to care about taking a stand and creating positive impact. We’d like to call these entities: conscious.
What a lot of social media managers fail to educate their clients or bosses is that social media should sit in a specific place in your marketing funnel whilst, at the same time, your social media should fully encompass your marketing funnel.
I facilitate yoga so I guess it comes as no surprise that my self-practice helps me cope with the stresses of being in business. But what perhaps is surprising is how through my bodywork offerings I seem to be able to find a different kind of inner peace even though I am working and tending to another.
The word "NO" is one of the most powerful words, use it often. This helps you maintain your autonomy, establish boundaries & keeps your business from becoming a Frankensteined version of itself based on other people's expectations of you. When you start a business, you are not an employee -- you are an entrepreneur, and the mindset is 100% different. No one is going to come and save you, you have to take care of yourself first.
During the pandemic, when days seem to blend together, I noticed how picking out my favourite glassware for the day and pouring myself a fizzy glass of coke zero (my guilty pleasure!) in the mornings became a routine that I really looked forward to. It even got me to drink more water as I wanted any excuse to fill up my glass.
