The s   cial media
partner of
‍conscious brands.

click to find out what is a conscious brand!

We join forces with conscious brands that do good and use social media to build purpose-driven communities and amplify their impact.

our services
strategy and campaigns • content creation • social media management • community building •
strategy and campaigns • content creation • social media management • community building •

We approach social media with an omnichannel perspective and a conscious lens to create an engaged community of brand advocates and to make your brand top of mind.

more about our services

Conscious brands we've worked with

our work
Services
Fashion
Wellness
Retail & Lifestyle
Social Impact
F&B
Sustainability
Services
Fashion
Wellness
Retail & Lifestyle
Social Impact
F&B
Sustainability

Conscious brands we've worked with

our work
Services
Fashion
Wellness
Retail & Lifestyle
Social Impact
F&B
Sustainability
Services
Fashion
Wellness
Retail & Lifestyle
Social Impact
F&B
Sustainability

Testimonials

Maria managed the Instagram account for my business for several months. During this time she helped me to change my mindset about the account, encouraging me to move towards short format video content and reels, and move away from my more traditional approach. Due to Maria's suggestions, I gained far greater reach to new audiences, as well as high engagement with my followers. I would highly recommend Maria and the team @ beige.social to any business looking to increase their reach on social media!

Elly Both, Bright Green

Testimonials

Maria is such a joy to work with! She is incredibly helpful, resourceful, and reliable. She puts so much thought and care into creating the best social media strategy. Thank you Maria!

SamataSoul

Testimonials

We had the opportunity to work with beige. social as one of their first clients. Maria, who heads the team, is an absolutely fantastic individual and professional: open-minded, customer-oriented, hard-working, empathetic and focused. They provided a great head start for Muuse to improve its Instagram @muuse.io. It was a pleasure working with them!

Claudia Guerreiro, Muuse

Testimonials

I really enjoy working with Maria/Beige for three main reasons: 1) She has the loveliest personality which makes working with her such a pleasure 2) She takes briefs, feedback, and critique very well which adds to (1); and 3) She allows me to trust her creative direction and process to the extent that she has almost complete creative freedom to work - and I like her work too! All of these mean that I can focus on what I need to do rather than outsource then micromanage, which tends to happen quite often when working with new-ish independents. Well done, Maria, and just for your energy and spirit alone I hope you and Beige go very, very far!

Ramya Ragupathi, Oh My Goodness!

Testimonials

We worked with Beige for five months, and I can honestly say it has been one of the best partnerships. Maria and her team are truly a delight to work with. With Revel's 2023 Planner launch, they developed our social media marketing concept and media, and were able to deliver consistently on time. They were also incredibly flexible when we needed them to change things up or adapt plans as the project progressed. And perhaps most importantly, they were always so kind and supportive during our meetings—which is a real luxury when you're trying to get something done!

Ann Thomas, Revel

Testimonials

Being a local boutique yoga studio in a wellness landscape that lacks diversity and nuance, it has been challenging to see our brand positioning. Through word-of-mouth, we found Beige and engaged them for a social media audit. It is something we've only seen from other agencies outside of SG. It is incredibly hard to find a local agency that truly understands the heart of a small business. Maria compiled her analysis into a little personal brand bible which we have been leaning on as our guide and we have been able to consistently create content with real brand authenticity. We wish there are more agencies out there like Beige, such a gem + rarity!

Yihan, Co-Founder at Ziva Yoga

Testimonials

We've worked with the Beige team for more than a year now and we are very happy with work delivered thus far. They are prompt in responding, have great ideas, and most importantly, they are aligned with our vision and values. We consider them part of the team and this year when we started Objective Key Results (OKRs) for ourselves, they were open to come on to also help deliver on those relevant objectives.

Alex Loh, CEO of Actxa Wellness

We are beige. social – a lean but mean team of social media creatives, strategists, and community builders all driven by one goal: to create a world where doing good is the only choice.

We are beige. social – a lean but mean team of social
media creatives, strategists, and community builders
all driven by one goal: to create a world where doing
good is the only choice.

Maria
(she/her)
Founder and CEO

About Maria

Food entrepreneur and dancer turned social media agency founder, Maria is a 1/3 Reflector who is always drawn to understand the ‘why’ of things. She swears by the book “7 Habits Of Highly-Effective People” by Stephen Covey and always asks herself “What is within my circle of control? My circle of influence?” whenever faced with adversities (which she had more than her fair share of!)

She holds an Entrepreneurial Management degree from the University of Asia and the Pacific (UA&P) and has over 10 years of experience working with various local and international businesses of all sizes across the globe from London, Dubai, and now, Singapore.

Conscious about

  • Advocating for mental health for entrepreneurs and social media managers
  • Living sustainably
  • Championing brands that do good

Wellness activity

  • Slow mornings
  • Yoga/pilates
  • Gratitude

Her expertise

Connecting the dots!

Tiffany
(she/her)
Social Media Manager

About Tiffany

Tiffany thinks she’s been many things since birth, stemming from the fact that whatever she’s doing now she’s been doing for as long as she can remember. She picked up her first nature book probably at 4, began making YouTube videos when she was 7, and started drawing on her mum’s iPad at 8. Simply put, she can’t envision what life would be like without nature and making content.All grown up now, she’s worked with brands spanning from fine jewellery to pop-ups to vitamins. Armed with a Bachelors Degree in Psychology and a sheer lover for media, she combines the nuances of consumer behaviour to marketing principles in order to create content that sticks.

Conscious about

  • Imperfect sustainability
  • Nature appreciation and conservation
  • Mental health

Wellness activity

  • Affirmations
  • Exercise
  • Fruity breakfasts
  • Cosying up with a duvet at night

Her expertise

seeing the good in everything, adaptable

Ika
(she/her)
Content Creator

About Ika

Embracing the motto, "If you can't beat fear, do it scared," Ika tackles challenges with enthusiasm and a drive to innovate. With six years of experience and a background in Mass Communications, she has shaped new perspectives and angles for prominent local brands and organisations. She is deeply passionate about developing unique narratives that often explore less-discussed topics.As a firm believer in continuous personal growth, Ika dedicates time to self-reflection, striving for 1% improvement each day. This dedication extends to her personal happiness, which she wholeheartedly pursues through fulfilling hobbies like dancing, travelling and playing video games.

Conscious about

  • Normalising mental health
  • Safe spaces for inclusive conversations
  • Sustainable practices in life and work

Wellness activity

  • Discovering new indie artists
  • Exploring unique local eateries and cafes
  • Getting lost in a good book

Her expertise

seeing different perspectives, integrating creativity and strategy to work

Janine
(she/her)
Project Assistant

About Janine

Janine is a virtual assistant and a proud mom, juggling both roles with a smile (and a lot of coffee!) She may be confused sometimes, but she always ensures everything behind the scenes flows smoothly. Janine always sees the beauty in everyone. She dreamt of being a nurse but realised that she's scared of blood 😂 She started a family at 18, graduated from college at 29. She may have a different timeline and journey than others, but she made it through all the hardships that life offers her. Now she's currently happy and continuing to build her future.

Conscious about

Mindfully managing her time and energy to stay balanced between work and family.

Wellness activity

  • Slow mornings with coffee and a good stretch
  • Praying
  • Quiet night road trips
  • Occasional walk in nature to clear her head and recharge

Her expertise

calm under pressure, quick to learn and adapt

We are committed to being a force for good
 and that means constantly doing business better.


The goal is to become B Corp Certified, not to garner a badge of honour, but rather to be accountable to a certain universal standard of excellence across the community, industry, and the planet.
Our conscious commitment

To our people

  • A hybrid workplace that allows for remote working, Work From Anywhere, and co-working. We acknowledge that we all work differently and as long as quality work is done, we allow our team to create the work environment and setup that allows them to perform well whilst shaping their ideal lifestyle.

  • Paid mental health days.

  • Paid two-week Christmas holiday break.

  • An open, collaborative, and supportive team.

  • An annual #BeigeForChange Impact Report where we internally discuss the progress of the agency operationally, financially and impact-wise as well as educate the team about what these numbers and milestones mean to us.

To the community

  • From 2024, our goal is to only onboard new suppliers that operate ethically with workers paid fairly. Where possible, work with women- and minority- founded businesses.

  • Engage in one pro bono work per year for a total of 80 hours.

  • Continuously be a voice and advocate for the mental health and wellbeing of entrepreneurs, social media managers, and creatives.

  • Use our platform to educate people about using social media with accessibility and inclusion in mind.

To the planet

  • Plant 12 trees every month for every client via One Tree Planted.

  • Opt for the greenest form of transportation to shoots and meetings (e.g. taking the public transport instead of ride hailing) to the best of our ability.

  • Link files from the cloud instead of attaching it in the email body.

  • Achieve a B rating for our website's carbon emission by December 2025.

no. of trees planted
as of February 2025

2,714

Our latest collaboration with Aquí

The Brand Sprint is an intensive, five-day creative session designed to help brands and startups transform their presence.
find out more

As featured in

Honeycombers SG

How I get it done: Maria Frances Marinay

Sustainable Tea With Shreya

Zero-Waste Living and Mental Health: The Surprising Connection You Need To Know

Honeycombers HK

We aren’t all Iron Men and Iron Ladies! Entrepeneurs discuss their mental health

A Cup Of Tea with Mary B

Keep on Swimming with Maria Frances Marinay

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